About Our Tours

The Bird ID Company offers a wide variety of guided birdwatching day tours and longer birding holidays, to see birds and other wildlife across Norfolk and beyond.

Tours run regularly, with several dates available most weeks right through the year. The destinations and the sort of birds we might see vary and a guide to our tours by season is shown below:

For more details on particular tours, please refer to the individual tour pages.


All our tours are designed to be as flexible as possible. Scheduled group tours range from one day trips to five day birdwatching holidays. However, we also offer the option to pick only a specific day, or choose shorter weekend or weekday breaks from within the longer tours, subject to availability. Customised private birdwatching tours are also available at any time of the year, for individuals or groups, which can be tailored specifically to your individual requirements (see here).


Our longer tours are available with accommodation, so we can save you the hassle of finding you somewhere convenient to stay. However it is also possible to book any tour without accommodation, if you would prefer to arrange your own. Where required, accommodation is booked to order, so you can choose the number of nights you wish to stay. We generally use small local B&Bs, but alternative accommodation can be arranged to suit your personal needs and budget.

Please contact us to discuss your requirements.

Small Groups

We cater for all abilities, from complete beginners who are interested in a general selection of birds to more experienced birdwatchers who may be targeting certain species. With our small group sizes, up to a maximum of only eight participants, everyone can be assured of a better experience. Particularly with our focus on making sure you get more out of your birdwatching, we believe it is important that every member of the group has the greatest opportunity both to observe the birds closely and ask questions of your guide.


With children of our own, we understand their particular requirements. We generally advise that scheduled group day tours may not suitable for participants under 16 years or age. A customised day tour may be a better option for older children. Please call us to discuss in more detail if you would like to arrange a tour with your children.

The Birding Day

The entire day is devoted to watching the superb wildlife that Norfolk attracts, and helping you to learn various aspects of bird identification. There will be plenty of opportunity to discuss what has been seen and ask questions. We normally see around 60-100 species of bird during a day depending on the location and time of year. We often encounter a scarce or rare bird, which always adds to the excitement on the day.

We meet at 8.30-9.00am on the day, depending on the tour, either at your accommodation or a convenient meeting point. We might visit several different sites and all transport during the day is provided. We normally finish at around 4.00-5.00pm, depending on the time of year, and you will be dropped back at your starting point at the end of the day.

The tour takes place at a relaxed and comfortable walking pace, and we stop regularly to look at birds we see on the way. We might walk between 2 - 6 miles in total during a day, although this is not all in one go. The day is usually broken up into a series of smaller, gentle walks, with a break for lunch. Please contact us beforehand if you have any mobility issues and we can discuss the suitability of any tour.

Please bring binoculars with you (if you don’t have any, it may be possible to borrow a pair). Your guide will have a telescope available for the group to share, but you are welcome to bring yours as well if you have one. There will also be lots of opportunities to take photographs, if you would like to bring a camera.

It is important that clients wear appropriate clothing and footwear, given the time of year and the weather conditions on the day. We go out in most weather, as it is still possible to see birds – they do not have the option of a day off! Also please note that you will need to bring any food and drink required for the day unless otherwise stated (a packed lunch is usually provided for longer tours, where accommodation has been booked as well).

For information on how to book a tour, please visit our Booking page, or contact us if you have any questions.

T: 01263 861 892
M: 07785 534734
E: info@birdtour.co.uk

Cley Spy
Cley Spy – specialist in
Bird watching tours in Norfolk and beyond